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Interviews (Interview Archive)  Pat Dahlson is the CEO of Mayesh Wholesale Florist Inc. Pat and the leadership at Mayesh have implemented changes that have resulted in Mayesh emerging as pre-eminent florist in Southern California and a leading vendor at the Southern Californian Flower Market. Mayesh is supplier and direct shipper of wholesale flowers, premium specialty cut flowers, greens and exotics to floral professionals.Mayesh ships to all fifty states as well as Puerto Rico, U.S. Virgin Islands, Guam and Canada. Pat shares his experiences, background and company history with Sales2saleS.com. GW: Let's begin with your sales background, how would you describe your sales history? PD: I have been selling ever since I was about nine when after school I sold flowers on the corners and during holidays. When I was sixteen I left home for the summer with a bunch of guys and we traveled by van throughout the western states selling silk screen paintings door to door. I did that until I graduated high school and then my Mother and Father bought Mayesh Wholesale in October of 1978 . Mayesh was a three man operation back then (Dad, I and my brother Tony). Mom and Dad also had two small retail floral shops that I worked in throughout high school. GW: How did you discover the flower industry? PD: I started paling around with my Dad at about age six; he had a wholesale floral delivery route. I would go to the flower market early in the morning and ride around in the truck with him all day. GW: Give us the inside scoop here, what training has helped you most? PD: From my Dad I learned about relationships, from my time going door to door I learned about hustling and from my experience I learned how much knowledge can help you in sales. Most of my training came from the school of hard knocks. No formal training. GW: Was there a situation that you thought was particularly good in helping establish your sales outlook on the Floral Industry? PD: I think over time it just became clear to me that there were good opportunities to out work the competition. GW: I understand there are some good sales people at Mayesh, who are they and why are they good. PD: Understand that I have 8 brothers and sisters and several other relatives in the business so don’t be surprised when I mention family here. Early on my cousin David Dahlson worked for a competitor, he was tenacious and worked every angle to get the order (soon he was on my team). My brother Chris is very smooth, he’s knowledgeable and creative. Hans Boer (my brother in law) sells with his knowledge and at a trust level that is very deep. Scott Sterner could get an appointment with anybody. GW: What was your largest sale and how did you do it? PD: I was at the Rose Parade about 7 years ago when it hit me, we need to be supplying the flowers for the Parade, I put my cousin David on it and together we picked up a nice portion of the flowers that are in the parade annually. GW: How has the area of sales changed over the years? PD: Pricing is all but transparent now so you better offer more than that. Service, knowledge and passion is essential. GW: What advice would you give people who are serious about selling in today's market. PD: My advice is to learn the products, know what services your customers want and make sure you can deliver on those services and definitely pack a lunch because hard work is the key. GW: Pat thank you for sharing your experience and advice with our members and partners. PD: You’re welcome. Anyone interested in learning more about Mayesh Wholesale Florists Inc. can visit us online at www.mayesh.com. Contact us By Email: info@GregWinston.com By Phone: 949.388.2545 Thank you for your inquiry. |
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